Your Roadmap to Recognition and Influence

A structured, time-bound process designed to elevate your personal brand, build authority, and establish strong industry thought leadership.

step1

Stage 1 - (TAT: Two Weeks)

Profile Assessment & Strategy Development

Week 1 : Initial Consultation & Assessment

Understand the candidate’s background, achievements, and expertise.
Evaluate their current digital presence, media exposure, and professional journey.
Identify scope of improvements

Week 2 : Profile Positioning Strategy

Define the key industry focus and thought leadership positioning.
Develop a tailored content and PR strategy to enhance credibility.
Set milestones for publications, interviews, and media engagement.

Stage 2 - (TAT: Four Weeks)

Personal & Professional Branding

Week 3-4 : Social Media Cleansing & Optimization

Audit personal social media accounts and remove any irrelevant or negative content.
Optimize LinkedIn, Twitter, and other relevant platforms for professional visibility.
Align profiles with industry expertise and leadership positioning.

Week 5-6 : Professional Resume & Portfolio Building

Craft resume highlighting candidate’s achievements.
Develop a compelling personal website or portfolio showcasing expertise, work, and publications. (Optional)

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stage3

Stage 3 - (TAT: Week 6 Onwards)

Though Leadership & Development

Week 6 and Onwards : Industry Expert Articles & Publications

Research and identify trending topics in the candidate’s industry.
Ghostwrite and publish expert articles in credible industry journals, magazines, and online platforms.
Establish the candidate as a thought leader through high-quality content.

Week 10 and Onwards : Technical & Sector-Specific Interviews

Arrange interviews with media outlets, podcasts, and industry panels.
Develop key talking points to position the candidate as an industry authority.

Stage 4 - (TAT: Week 20 Onwards)

Media Feature and PR Campaigns

TAT- 8 Weeks : Cover Story in Business Magazine

Feature the candidate in leading business and industry magazines.
Highlight leadership, impact, and innovations in a cover story format.
Ensure high-profile media coverage.

Week 19 and Week 20 : Press Releases & News Mentions

Draft and distribute press releases about the candidate’s key achievements.
Secure mentions in reputable news websites and industry platforms.

Week 19 to Week 22 : Social Media Campaign

Develop a strategic social media campaign to amplify media coverage.
Engage with industry influencers and professionals to increase visibility.
Regularly update social media platforms with articles, interviews, and achievements.

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Stage 5 - (Week 30)

Final Documentation

Week 30 : Media Portfolio Compilation

Gather all published articles, interviews, and media features in a structured format.

Week 30 Onwards : Ongoing Media Management

Continue to monitor and update digital presence.
Provide support for additional media placements as required.

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